We asked the public to engage with the topic of dementia by writing down their most treasured memories on a post-it and attaching it to our installation, challenging them to consider what it might be like to have those memories distorted or taken away. We rearranged the collected memories, inspired by the structures people made on the wall to generate a typeface. Remember.ttf is a typography-led campaign that highlights the degradation of memory. 

D&AD Newblood 2017 winning entry with Ollie Pearson and Daragh Anderson.